Process
From category fit to shelf performance.
Every engagement follows a structured path. No shortcuts, no guesswork.
01
Understand your brand and category
We start by understanding where your brand fits — what it competes against, who it’s for, and which retail micro-markets make sense first.
02
Curate the right stores
Stores are selected deliberately based on catchment, category fit, and shopper profile. Not every store is the right store.
03
Design shelf presence and activation
Before your product reaches the shelf, we define how it shows up — placement, visibility, and activation support needed to give it a real chance.
04
Drive demand and capture orders
Orders are generated through structured retailer engagement and field execution. Active sell-in combined with pull-through at store level.
05
Replenish, report, repeat
Replenishment is planned around availability and freshness. You get clear reporting on sales, inventory, and settlements.
